In 2008 Ismail Farid was selected by the government (TDAP) as the first Pakistani designer to showcase his collection in Las Vegas Trade Show – The Magic Show, which is the biggest apparel trade show in America. The tradeshow had a collection of top international designers and brands, and it was a big achievement for the brand to be representing Pakistan on such a large platform.

Ismail Farid is evolving everyday for the better and aims to provide the best products as well as to expand its repertoire for the Pakistani man.